Privacy

Who we are

SmartTrace is operated by SmartChef Limited, Naas, Co. Kildare, Ireland. We are the data controller for information about visitors to this website and for the account details of SmartTrace customers. For the production records you enter into SmartTrace (your suppliers, batches, customers and so on), you are the controller and we process them on your behalf.

What we collect on this website

• Anonymous usage statistics (pages visited, approximate location by country, device type) so we can see what's useful. We don't use this to identify you.
• Anything you send us by email or phone, so we can reply.

What we collect when you use SmartTrace

• Your name, email address, phone number and business name, to run your account and contact you about it.
• Payment details, which are handled by our payment provider. We don't see or store card numbers.
• The records you create: ingredients, suppliers, deliveries, recipes, batches, dispatches, customers, team members. These are yours. We use them only to provide the service and to help you when you ask.
• Technical logs (sign in times, errors) to keep the service running and secure.

Photos of labels

When you photograph a supplier label, the image is sent to an AI service to read the text, then stored with the delivery record so you can refer back to it. The images are not used to train any AI model.

Where data is stored

SmartTrace runs on Google Cloud in the European Union, with nightly backups to a second European provider. Data doesn't leave the EU except where a sub-processor (such as the label reading service) operates elsewhere under standard contractual clauses.

Who we share it with

Nobody, except the services we need to run SmartTrace: cloud hosting, payment processing, email delivery and the label reading service. We don't sell data, and we don't share your customer or supplier lists with anyone.

How long we keep it

While you have an account, and for 30 days after you cancel so you can change your mind or ask for an export. After that it's deleted, apart from invoices we're required to keep for tax purposes.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, or object to how we use it, by emailing hello@smarttrace.app. You can also complain to the Data Protection Commission in Ireland.

Cookies

This website uses a cookie-free analytics tool where possible. SmartTrace itself uses cookies and local storage only to keep you signed in and remember your settings. There are no advertising cookies.